The days of finding a business in the Yellow Pages and calling them up are long gone. In fact, as of January 2019 the Yellow Pages are no longer printed. Consumers have turned to the Internet to find a product or service they need. According to the eCommerce Foundation, a whopping 88% of consumers will research a product or service online before making a choice. That choice will hinge on the quality of the site that they come across.
A study done by RainToday.com showed that 97% of consumers choose a company based the quality of their website. With the results of this survey, it proves that a well-designed site will establish your company as professional, worthy of consideration, and an authority with the publication of blog posts and pertinent information
The Importance of a Quality Website for Social Media
Social media, such as Facebook, Twitter, and Instagram are essential in today’s business marketing strategy, but they should only serve as a gateway to the backbone of your online presence.
Even though you probably use social media sites as avenues to reach new and existing customers, your website must serve as the final destination for customers to learn about your product or service. With social media, you may be limited to what you can post. Twitter is limit to the length of the content, Instagram is limited to images and caption, and Facebook is constantly updating its algorithm, meaning your post may never get seen by your intended target. However, with your own quality website, you are only limited by your own imagination. The content on your site is your own and will build your professionalism, credibility, and authority in your niche.
The Importance of a Quality Website for Email Marketing
An email is only as good as the website it drives the customer to. A professionally-designed website will convert those email clicks much more frequently than an outdated, poorly design site. Don’t let the latter destroy an email marketing campaign.
The Importance of a Quality Website for Search Engines.
As of 2020 over half of all web traffic is via a mobile device. This is a 20% increase in just five years. This means that now, more than ever, if your website is not mobile-friendly, you are probably losing potential consumers. Also, most search engines, especially Google, will rank your site lower if it is not responsive. A lower rank on Google will most likely push your site to the second, third or even lower page. According to several studies, only 25% of users will click on the second page of their search results. If they don’t find your site on the first page, odds are, your site probably won’t be found at all.
A quality website can not be neglected in today’s marketing. If you run any kind of business, large or small, you must have a professionally, well-designed website.